Elscint has unveiled its new Logo. It is an “e” meaning Elscint with three lines indicating the forward movement of components being fed. The colour of the “e” is saffron / “bhagwa” (in devnagiri), a tone of golden yellow colour resembling the color of the tip of the saffron crocus thread, from which the spice saffron is derived.

The deep saffron color is associated with sacrifice, religious abstinence, quest for light and salvation. It means that the organization is dedicated to its work. Again, the three lines indicate the forward movement i.e. motion. There is death in stagnation. There is life in movement. The logo means moving and going forward. It represents the dynamism of a peaceful change. Do share your views on the new Elscint logo.